The Short Tale of the Long-Tail

6a01156e42deab970c0168ebc50e45970c-800wi

(Image via TechnoLlama)

I guess that bigger really is better, or at least that’s what we’re seeing in the when we talk about the ‘long-tail’ effect.  The theory was first proposed by Chris Anderson in an article for Wired Magazine in 2004.  To compete in a market place like the entertainment industry, businesses who are offering larger amounts of niche information and products are in many instances coming out on top.  Bookstores are a wonderful example for this as we are seeing them slowly decline in relevancy and popularity.  ‘Brick and mortar’ bookstores only have a limited amount of shelf space, and to maximise sales they use a strategy of stocking and selling the most popular titles at that point in time.  However, due to their near limitless warehousing sites like Amazon are able to cater for the ‘long-tail’ market by aggregating and offering a massive amount of content that is more appealing to the interests of many niche groups.  The total amount of sales in these many niche markets will always be higher than that of the smaller group of ‘popular’ books.

For some futher information on the ‘long-tail’, Chirs kept a blog going more in depth about it all
http://longtail.typepad.com/the_long_tail/

Advertisements

2 thoughts on “The Short Tale of the Long-Tail

  1. Well done on explaining the Long Tail Effect really clearly and concisely! I had a quick look at the link you put at the end and found it really interesting that the Long Tail Effect can be relative in most situations, even with things like people’s choices of travel destinations! Overall really good blog post, well done!

  2. I think the way you focused on the marketing side of the long tail effect was a good start to furthering your understanding. I’d like to hear more about the sales side of this. Perhaps if you read up a bit more on articles like this http://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online you could plump up this article with even more data and evidence.

    I enjoyed reading this, short and sweet, thankyou. 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s