Now I guess it is probably a clichéd example, but in terms of story franchises that I grew up with the wizarding world took my generation by storm. Harry Potter was, is and will continue to be an absolute phenomenon, and a large part of that is because of the transmedia style adopted by the content producers and fans alike.
I would hope the majority of people would know that Mr. Potter started his journey as but a humble paperback, though I’m sure many more would know him from the massively popular film franchise. But that’s not where it stops, oh no not at all, Potter-mania has taken the world hostage on all levels. There are toys, magazines, fanfiction, websites (1, 2, 3), blogs, games, and a hell of a lot more. Honestly, if you can think it, someone has already created a Harry Potter version of it (if you know what I mean *wink*).
But that’s what makes Harry Potter so great, there’s a certain drive for fans to bring the story of the boy from the cupboard into as many different directions as they choose. There are all these different things created by fans that have taken certain aspects of the film and expanded them into a diverse range of content. The ability to expand the original story outside of the books or movies has engaged the audience on a whole other level. There’s no limit to what mediums to which the content can flow, and this ‘multi-pronged’ approach allows audiences to be immersed more deeply into the stories.