Snape, Snape, Severus Snape… Dumbledore!

Now I guess it is probably a clichéd example, but in terms of story franchises that I grew up with the wizarding world took my generation by storm.  Harry Potter was, is and will continue to be an absolute phenomenon, and a large part of that is because of the transmedia style adopted by the content producers and fans alike.

I would hope the majority of people would know that Mr. Potter started his journey as but a humble paperback, though I’m sure many more would know him from the massively popular film franchise.  But that’s not where it stops, oh no not at all, Potter-mania has taken the world hostage on all levels.  There are toys, magazines, fanfiction, websites (1, 2, 3), blogs, games, and a hell of a lot more.  Honestly, if you can think it, someone has already created a Harry Potter version of it (if you know what I mean *wink*).

But that’s what makes Harry Potter so great, there’s a certain drive for fans to bring the story of the boy from the cupboard into as many different directions as they choose.  There are all these different things created by fans that have taken certain aspects of the film and expanded them into a diverse range of content.  The ability to expand the original story outside of the books or movies has engaged the audience on a whole other level.  There’s no limit to what mediums to which the content can flow, and this ‘multi-pronged’ approach allows audiences to be immersed more deeply into the stories.

Filfury and Remix Culture

https://prezi.com/t0ftkpbcb8sr/remix-culture-filfury/

So this is just a little Prezi showcasing some of the ‘remix’ work by the British artist Filfury (Phil Robson), and explaining a little bit about what remixing, and remix culture is.  Hope you enjoy!

If you wish to see more of Filfury’s artworks, or even purchase so products here are some links;

Instagram https://instagram.com/filfury/

Facebook https://www.facebook.com/filfury?fref=ts

Twitter https://twitter.com/filfury

Website http://filfury.com/

The A̶r̶t̶i̶s̶t̶ ‘People’ Formally Known As P̶r̶i̶n̶c̶e̶ ‘The Audience’

Never have we had so much power.  No longer are the days where the media elite, the gatekeepers, have full and total control of what is disseminated to the masses.  Few spoke very loudly, while the rest listened, isolated from each other.  But no more.

Media was very much a one way street.  You read the paper with articles selected for you to read, and you watched the television with programs selected for you to watch.  If you wanted to share an opinion on a matter you needed to own a printing press, or control the airwaves.  There was no back and forth; no discussion, our media was monologic.

But then came along the saviour for every troll and social justice warrior alike.  The internet, arguably the greatest thing since sliced bread.  We were no longer just an audience; consuming turned into prosuming.  This dialogic means of communication meant that the individuals could actively participate in discussions about information about content.  There were ‘comment’ boxes, ‘like’ buttons, ‘upvote’ widgets.  ‘The people formally known as the audience’, as Rosen put it, now have many a medium for their messages.

We are still very happy with consuming big media, but it is no longer on their watch.  It is now up to us, the public, when, where, how and why we engage in their goods.

Conduct a Short Interview

Now I understand that the idea of these blogs it to get students to understand and engage with the content of the subject, but if I’m told I only have to submit 2 of the blog post… I’m only going to properly do 2 of the Blog posts because I feel as though the other 3 are completely redundant and a waste if they’re not being marked

Ja feel?

I’ll get to those 500 word counts tho

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Blog 4: Critique or Analyse a Text (2)

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Blog 2: Critique or Analyse a Text (1)

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10 Things Every Media Researcher Has To Know… And You’ll Never Guess What They Are.

Ooooooh got you with the click-bait title, thank you BuzzFeed.

I suppose in order for us to understand what Media Research is, we must first know what the concept of research is itself.  The most basic understanding is that it consists of inquiry and investigation.  Researching enables people to ask questions that have yet to be asked, combining skills to solve problems and finding answers, and communicating this new found knowledge to a wider audience so they too can benefit from your research.

The methods people chose to complete their research vary extensively as they depend on the specific needs of the investigation, the standards of the academic discipline, and the preferences of the researchers themselves.  As noted by UC San Diego, research is an act of community, you are building on the knowledge of others before you and building a base for those who will come after.  Research is an ongoing collaborative process.

When we speak about Media Research, we are referring to the search for information relating to different media channels and their effects.  With this we have to consider the different ways in which Media Research is conducted.  Trends are calculated on social media sites like Facebook, Twitter and YouTube due to the popularity of certain posts or movements within their respective communities.  Surveys are collected examining people’s opinions on various issues.  Ratings are accumulated to show what radio stations and TV broadcasts audiences are tuning into most.  These are just some of the tools used to investigate media, but there are many more.

I would consider myself an avid researcher, there is very seldom a moment where you won’t find me on my phone ‘researching’.  I’m constantly examining the latest trends in streetwear culture or in viral content across all platforms, and although this is a very basic level of researching, I am still building my wealth of knowledge so as to leave something for those who come after me.

For me the most interesting aspect of media research is the how social media has influenced the way we dress and the fashion/ cultural trends that have emerged through the use of social media.  Trends like “Normcore”, that emerged as arguably the most over-arching fashion theme of 2014 began as an art project by some New York, Arts degree graduates.  They presented their project to trend-prediction agency K-Hole and from there it blew up.  Fashion sites and social media accounts started posting articles and photos about this new trend that embraced what Australians would refer to as ‘daggy’, incorporating stone-washed denim with white crew socks and sneakers (think Steve Jobs at every Apple convention, or your Dad for that matter).

Social media has the world connected like never before and it’s amazing to think that our interactions 10, 20 years ago weren’t like today (but I suppose that’s more the 20 year old speaking, than the media researcher).

Ethical Smethical¯\_(ツ)_/¯

(Image Source)

As we grow and change, so does our grasp of what it right and what is wrong.  Our understanding of these concepts is usually shaped during childhood by societal/ and cultural norms, but our morality is fluid and continues to develop and mature throughout our lifetime.  Most would consider ethical dilemmas as simply a matter of applying common-sense, but there are many issues that tip-toe the line between good and evil.

That’s the hardest thing about ethics, there is no universal definition of what it is to be ethical because it is so purely subjective.  Due to an individual’s understanding of the world and cultural context, their ethical/ moral compass will invariably differ.

One of the most important elements in undertaking any type of research is being able to maintain strong ethical principles so as not to discredit or undermine your work.  As Resnik explains in his article “What is Ethics in Research & Why is it Important?”, there are several reasons why researchers should adhere to ethical norms:

  • They promote the aims of research, such as truth, knowledge and the avoidance of error.
  • Due to the nature of research being somewhat cooperative, they support values that are essential to collaborative work like trust, objectivity, accountability and respect.
  • Abiding by these ethical norms also ensures that researchers can be held accountable to the public.
  • Acting in an ethical manner also gives researchers an opportunity to build public support, as they can be seen as more trustworthy in terms of the quality and integrity of their research.
  • They also encourage a variety of other social and moral values like; social responsibility, human rights, animal welfare, compliance with the law, and promoting health and safety.

Due to the ethics of research being so important, there have been many guidelines issued by various industries so that there can be a set of standards for individuals and groups to follow.  In Australia, the Australian Research Council (ARC) in conjunction with the National Health and Medical Research Council (NHMRC) and Universities Australia (UA), developed The Australian Code for the Responsible Conduct of Research in 2007.  This aimed to explain what is expected of researchers and assist institutions in developing their own codes of conduct.

A somewhat recent example of unethical researching techniques is Facebook’s ‘Emotional Manipulation Study’, which sparked international outrage due to its lack of consent from users of the social media site.  The study was carried by researchers from both Facebook and Cornell University, and sought to establish whether “emotional states can be transferred to others via emotional contagion, leading to people experience the same emotions without their awareness.”  The study was so significant because it included over 689,000 people, and no informed consent was given.  Therefore leading to many people deeming it unethical and condemning the actions of Facebook.

So I guess the biggest thing to take from this is knowing that being ethical in research is important because it is beneficial to all parties involved.  Not only does it protect the research subjects and public in general, but it also protects the researchers themselves from public backlash and even worse consequences.